Prospecting is the life blood of any successful real estate business. Top performers block off time every day to prospect—that is making phone calls to their database, sending out emails, following up with prospective clients, sending handwritten notes, meeting with prospective buyers and sellers and calling clients.
They don’t wait for the business to come to them. They systematically prospect daily, track their communication and set appointments. Everything else is delegated. A Daily Activity Record will keep you focused and help you track the number of phone calls you make, the number of notes you write, the number of client follow ups you make and the number of appointment you set.
By time blocking this prospecting time into your schedule, you won’t be tempted to fill your time with activities that are not dollar-productive. Set your weekly prospecting goals, then let the Daily Activity Record keep you accountable.
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