10 Habits of Top Agents - A Series

#3 - Market Yourself

If you’re not consistently out there where everyone can see you, you will be a “Secret Agent”!

Sure, you’ll do a bit of business from walk-in traffic at the office. You’ll get the odd referral from your family or friends. You’ll spin your wheels every day trying to figure out new ways to find people who want to buy or sell real estate. But wait till you see your income soar when you’re doing all of these things and you’re promoting the heck out of your business too!

Right now I want you to think of the first real estate agent that comes to your mind. OK, got it? Unless it’s your sister, I’m pretty sure that the agent you’re thinking of is doing a great job of self promotion. Perhaps he or she has a lot of listings and runs full page ads in the newspaper. It may be newsletters coming to your house, “For Sale” signs everywhere, billboards, radio ads, sponsorship of local events, bus signs, bench signs….. You get my drift. You have to spend money to make money.

Now think about HOW they promote themselves. They’ve probably created a tag-line or an image to make you remember them. Or they may have an ongoing, consistent promotion that you identify with. They’ve come up with something that makes them unique.

Brand Within a Brand….You work for a brokerage that has brand that is recognized by the consumers. Now you have to create your own brand within the brand to make yourself stand out in the crowd. Get creative. Be consistent. But remember to maintain that company brand. Use the company colours and logo. It’s recognized and trusted! Use your branding on everything…your advertising, signs, business cards, website, letterhead. Consistency and repetition is what will make potential clients think of you first.

WIIFM? Remember that all of your promotional material should answer the customer’s question “What’s in it for me?”. Say something to get them excited about calling you.

As your business grows, so should your marketing budget. Have a plan each year to increase your exposure and your business will soar.